Why use professional real estate photography to market your home?

Because you want to sell your home as quickly as possible and for the highest price possible.  Buying a new home is an emotional decision as much as it is a logical one.  In this age of internet home searches, web appeal is the new curb appeal.  Creating web appeal with flattering images appeals to the emotions of prospective home buyers with the goal being for them to turn off their computer and visit your listing in person. Web appeal conveys lifestyle, family, warmth, sophistication and many other feelings by allowing a prospective buyer to imagine themselves owning and living in their new home.  

In fact, it is likely that a home buyer has previewed photographs of your home multiple times online before even considering contacting their real estate agent.    Afterall, a picture is worth a thousand words... and in real estate a picture can be worth a fast sale and thousands of dollars.